Most of us take for granted, the language we use with ourselves. Language not only moves us consciously, it also influences us on the unconscious level.

In the clip, Simon Sinek demonstrates the differences between nouns, verbs (& verb phrases) and the dynamic impact they have on our behavior, for example when creating goals or satisfying a personal value.

Note:.... PAY ATTENTION to your internal sensations – notice the differences.

WHY do you do what you do?  How do leaders inspire themselves, people and the world into action? You can do it, too. Watch Simon Sinek’s  TEDx presentation.