NLP Success By Design
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Building
a Better
​Martial Arts School

A Customized Approach Towards Growth Every Step of the Way
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​Walls don't create or define a martial arts school....The students within, coming together for a single purpose, guided by the master- instructor’s vision, attitude, and strengthened by the philosophy of the practiced art.
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Managing a martial-arts school has its challenges.
​Some schools believe that "racing to the bottom", exploiting their students, and the public, are the only ways to survive.
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​Rest assured...
​Schools believing just the opposite - exist. They are motivated by a well-intended purpose - but lack the requisite skills to express their brilliance so that they not just survive, but - thrive! What to do?
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Tools and strategies exist...
When a martial arts school discovers its blueprint and operates from it, not only will these school succeed - financially, they will positively impact their students, who will then influence their communities, and thus contribute to the betterment of the world.
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Yes.... It’s true… A martial-arts school can… thrive!...
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So...
What is
Building a Better Martial Arts School?
We’ve taken the best from the worlds of: business, sales, neuro-science, psychology, anthropology, and linguistics to formulate a strategy that allows you to reach your current and potential students. 

When the values and vision of your school move in illustrative rhythm with your current and potential students, you are left no choice but to - prosper. 

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If you think you are going to learn “sleazy, salesy one-upmanship techniques" then click away from this page. Because your current and potential customers want to see, hear and feel they are being understood - deeply; they want to know that you and your school can truly serve their tightly guarded and oftentimes unspoken wants, needs, desires.
(Can your institute do this?)

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During our  interactive as well as a lecture-based seminar...
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You Will Learn How to:
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  • Use proven methods custom-designed for Martial Arts schools to locate qualified leads and attract ideal students.
Time-tested, practical and easy to use.

  • Create dynamic curriculums tailored to your school and matching your teaching style.
A training program that’s engaging, motivating, one that commands, captures and holds your student’s attention… increases the school's profit margin. An additional benefit? Strengthening the instructor's profile.

  • ​Position your school as the premier  "go-to" center.
Why should a student attend your school versus your competition? Uncovering your school’s “blueprint” is key to towering over your competitors, which leads to increased revenue.

  • Package and present your school to clients-persuasively. 
Eliminate telephone and in-person sales scripts. They are insulting and useless to your customers. We’ll teach you how to listen on the "third level" so that you can “hear” what your current and prospective clients are truly saying and asking you.

  • Become that often-talked-about, sought-after instructor to children, teens and adults.
A major reason students quit? A teacher lacking charisma. This impacts a school on multiple levels. Learn coveted methods so that you become the instructor who’s not just highly skilled, but also known for inspiring their students to be their best - inside and outside of the gym.
                                                                                 


​And Much More...
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Because We Want to See Your School Grow.
Here is what happened after working with John: I realized how much-untapped potential were already within my control. Student enrollment increased, (revenue, too). I recently opened another school and with John's guidance, I know it will be a success.

Learn from him... He knows how to deliver!


​C. Jenkins,
TaeKwondo 7th Dan Master Instructor
International Referee at the 2016 RIO Olympic Games 
Taekwondo Hall of Fame inductee

- Kingston, Jamaica & Tennessee, USA
​Teaching at my institute is how I express my role in life. I immediately used what I learned from the seminar. It is a joy to see my school membership grow and to see more than what is already there. Also, for the first time I am hearing what my students "really" want. This challenges me to bring my best efforts into the dojo.

Sensei B. Gelbart
Shotokan, Karate lead-Instructor
​ - Bremen, Germany
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                                                                                   Enroll Today...
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DATE: Coming Soon 2026
TIME: Eastern Time (US and Canada)
        09:00 AM - 3:00 PM (15:00) (BOTH Days)

Location: Online
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Early bird Online Special available...
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  • Home
  • What is NLP™?
  • Seminars & Events
    • Seminars & Events
    • NLP Coaching Foundations
    • NLP Practitioner Certification Training
    • Building a Better Martial Arts School
    • Expressive Writing
    • One to One Personal Performance Coaching
  • Testimonials / About Us
    • Testimonials
    • About John G. Johnson
  • Inquiries / Contact
  • Subscribe
  • Blog / Resources
    • Blog
    • Resources